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Development of regional press in Žatec region after 1989
Stroukal, Dominik ; Köpplová, Barbara (advisor) ; Krejcar, Robert (referee)
This paper describes and analyses in the context of media theory, particularly the theory of transformation and the regional journalism theory, the development of regional press in Žatec region after the revolution in 1989. The paper briefly describes the situation of the press in the Žatec region before 1989 and focuses on media theory. In following parts is comprehensively described the development since 1989, periodicals are described and their history is presented. In conclusion, periodicals are comprehensively analyzed. It is shown that, despite media theory, there is no monopolization and centralization of the press in Žatec region, on the other hand, commercialization is present. Finally, the post-revolutionary development is analyzed in relation to the political situation and it is shown that political developments have had a major impact on the starts, ends and contents of the periodicals.
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Transformation of the regional press in the early 90's of the 20th century - region Českobudějovicko (South Bohemia)
Zemanová, Martina ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
Bachelor thesis "Transformation of the regional press in the early 90's of the 20th century - region Ceskobudejovicko (South Bohemia)" presents the situation of regional and local press in the region Ceské Budejovice (South Bohemia) in the early 90's of the 20th century. The change (of the content, owner, advertisment etc.) of the regional and local press was observed. The work is divided into the chapters by the type of the press and its target group. Also Syndicate of Southbohemian journalists and its foundation was discribed. The regional and local press is presented in the context of the history and situation of the region.
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Participation of the local press on the development and promotion of solidarity with the municipality
Vojíková Vítková, Martina ; Štoll, Martin (advisor) ; Köpplová, Barbara (referee)
This bachelor thesis deals with the influence of the local press on the creation of local identity, on the example of the monthly magazine of the City District Prague 17. In particular, the thesis examines how and specifically by what the magazine called Řepská 17 supports the solidarity of citizens, readers of this monthly newspaper, with the City District Prague 17 Řepy. The thesis analyzes the content of the Řepská 17 magazine during ten year period from April 2007 to December 2017. The analysis is both quantitative and qualitative, it deals with the scope and content of individual sections and examines whether the articles highlight the positives of life in Řepy. One part of the thesis is also the processing of a questionnaire survey which took place among the citizens of Řepy, who are the readers of the Řepská 17 magazine, too. The questionnaire describes the media behavior of readers and their opinions on the magazine.The aim of both the content analysis and the questionnaire survey is to figure out whether the magazine strengthens the knowledge of belonging its readers to the City District Prague 17 and whether it participates in development of a positive relationship of the readers to the place where they live.
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Development of regional press in Žatec region after 1989
Stroukal, Dominik ; Köpplová, Barbara (advisor) ; Krejcar, Robert (referee)
This paper describes and analyses in the context of media theory, particularly the theory of transformation and the regional journalism theory, the development of regional press in Žatec region after the revolution in 1989. The paper briefly describes the situation of the press in the Žatec region before 1989 and focuses on media theory. In following parts is comprehensively described the development since 1989, periodicals are described and their history is presented. In conclusion, periodicals are comprehensively analyzed. It is shown that, despite media theory, there is no monopolization and centralization of the press in Žatec region, on the other hand, commercialization is present. Finally, the post-revolutionary development is analyzed in relation to the political situation and it is shown that political developments have had a major impact on the starts, ends and contents of the periodicals.
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Municipal Newsletters and Newspapers in the region of Jindřichův Hradec
BOUDA, Jakub
This bachelor thesis deals with specifics of contents of municipal newsletters and regional newspapers. The first part of the work provides a comprehensive characteristic of the district Jindřichův Hradec in terms of geography and a definition of regional and local newspapers according to various theoretical approaches. In the second part of the thesis the concept of newsletter which is characterized by different definitions and approaches is enlarged. The third part is a content analysis of the selected sample of newsletters (Dačický Jarošov, Jindřichohradecký zpravodaj, Řečické zajímavosti, Kunžacký zpravodaj, Lomnické listy, Slavonické novinky, Strmilovské noviny, Novovčelnický zpravodaj, Novosedelský spisek and Třeboňský svět). A comparison of selected newsletters, in respect of giving the public information about matters of administrative nature, is made on the basis of the content analysis.
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Local and regional press in Pelhřimov area and its importance for regional marketing communication
LISÁ, Kateřina
Bachelor thesis ?Local and regional press in Pelhřimov area and its importance for regional marketing communication? is dealing with local and regional periodical press published in Pelhřimov region. Thesis focuses on a local press in Pelhřimov, Počátky and Humpolec and at the same time on selected printed materials issued by town information centers. The aim of this thesis is; on the basis of content analysis ; to evaluate the importance of local and regional press for regional marketing communication and find out how local municipal authorities communicate with their citizens. Main part of the thesis includes characterization of currently published press in Pelhřimov region followed by its content analysis. This analysis is aimed at themes related to culture, sport, employment and places of interest that form the main part of the town or region presentation. The thesis was written on the basis of available relevant bibliography, with the help of documents from the state Regional Archives in Pelhřimov and marketing materials supplied by information centers.
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